Western Emporium is an online shop that sells western boots, hats, clothing etc. for both men and women. The page boldly states “Old West and Frontier clothing. Quality products. Authentic style”. It represents an image of the Old West that has become popular in society. This particular page comes across as more of a fancy dress site than clothes that would be worn on a day to day basis as they were back then, giving the feeling that those who buy from a site such as this are reminiscing on their childhood, stories and films about ‘cowboys and Indians of the West’. There are hundreds of emporiums like this all over America, some selling fancy dress or others selling ‘vintage’ western attire, showing the popularity that the West has.